Experience

Hands-on experience in the business world has been essential for my personal and professional growth, providing me with skills to be later required to navigate real-world professional setbacks. Working closely with business entrepreneurs has sharpened my ability to strategize and execute decisions with precision, fostering a deep-rooted sense of responsibility and accountability, key tools essential when managing projects and teams in the long run.

Collaborating with others has helped me develop a sense of patience and understanding as we work towards moulding different perspectives into one. You learn the value of resilience, as you navigate the ups and downs of business initiatives and build your own moral and ethics code that will become the base of your professional work.

Hands-on participation has encouraged me to pursue innovation and creativity, exploring new solutions and ideas that can result in substantial business gains. Experience has helped me create strong business networks as I learn how to interact with mentors, potential partners and clients, which can be useful for future opportunities. Responding to shifting settings and market situations has become second nature, familiarizing myself with pivoting when facing certain situations, transforming me into a more adaptable, confident and capable professional preparing for success, becoming a well-rounded and competent business leader.

Experience & Leadership

INCA LINES SAC Paid (Full-Time)
Lima, Peru
Aug 2021 — Dec 2023
- Established a new Marketing Department, developing focused tactics through research and analytics aiming for consumer and brand segmentation, while leading intern training sessions.
- Managed document digitization and data processing using Adobe, Excel, Blue Beam and Zoho Inventory, resulting in efficient operations and accurate record-keeping.
- Gained extensive experience in import and export cargo operations, aligning business strategies with financial goals, and contributing to international business development initiatives.
- Engaged with clients daily, resolving inquiries, and improving service quality.
Consciencia.pe
Lima, Peru
May 2024 — Sep 2024
- Responsible for generating innovative strategies to increase sales through promotions.
- Performed, amongst marketing department, comprehensive market analysis to understand target audiences and trends.
- Managed social media accounts and campaigns, through implementing marketing plans for new products, and created content for promotional events on websites and social media profiles.
- Coordinated with the sales and costumer service department to develop collaborative approaches to address problems and seizing opportunities within the target audience and product market.
- By conducting thorough market research, I gained a detailed understanding of consumer needs and trends, while providing guidance and feedback to other working peers.
- Managed our social media presence, and directed programs to enhance our media recognition.
- Conducted interviews and assessed team productivity to evaluate market efficiency.
Emerson College Marketing Department
Boston, MA
Aug 2023 — Jan 2024
- Conducted in-depth market research and consumer behavior analysis to identify industry trends and inform data-driven strategies, enhancing School’s academic positioning.
- Collaborated with other school’s academic departments, student services, and internal stakeholders to gather valuable marketing insights and materials, driving more effective campaigns.
- Utilized data-driven insights from digital platform engagement and reach metrics to enhance marketing efforts, implementing digital strategies through Illustrator and Adobe to strengthen online presence and student engagement.
Lima, Peru
Mar 2021 — December 2023
- Developed and implemented a company plan defining goals for future vision to boost product innovation and profitability.
- Established business structures and agendas, strategically outsourcing to suppliers.
- Stimulated problem-solving, foresight, and organizational skills to solve different operational issues and boost brand efficiency.
- To reach financial goals, I strengthened supplier connections and quality control, researched supply chain demands, sales, and marketing data, and engaged in trend adaptability.
- Worked on my operational and strategic skills while integrating company success with community support.
TODOS AL RESCATE ORG
Lima, Peru
Jan 2022 — Jan 2024
- Executed initiatives to protect neglected animals, through project and venture planning, fund management, and resource allocation for medical and food needs.
- Engaged in community outreach and awareness campaigns via social media, educating the public on animal suffering and responsible actions.
- Engaged in community outreach through social media while educating and raising awareness about animal suffering and the impact of our actions.

American Marketing Association
Boston MA
September 2022 – September 2023
- Participated in the American Marketing Association at Emerson College, an international organization for undergraduate and graduate students who wish to involve themselves in marketing.
- It allowed me to build a network in the Boston area and learn more about vital Marketing and Communication skills.
Emerson College Marketing and Media Department
Boston, MA
January 2023 – March 2023
- Oversaw the monthly reconciliation of bills, invoices, and expense accounts, ensuring correct and up-to-date records for the magazine's issues and online delivery.
- Managed the daily execution of financial due diligence procedures to maintain healthy corporate finances and ensure the organization's financial health.
- Created, reported, and delivered weekly financial reports, providing insights and data to help management make efficient financial choices while maintaining transparency.
Por Un Peru Mejor NGO
Lima, Peru
Apr 2020 — Dec 2020
- Helped students affected by the 2019 pandemic within low socioeconomic levels through academic support, assessing their cognitive skills through supervised homework, targeting skill gaps, and learning challenges through inspiration while boosting self-confidence and minimizing subject-specific anxiety, creating a positive learning environment.
- Monitored learning progress while assessing students' progress throughout tutoring sessions, modifying teaching agendas and focusing on specific areas to meet individual learning needs.
- Scheduled sessions to talk to legal guardians and caregivers to further comment on the student's progress.
Sígueme NGO
Lima, Peru
Jan 2018 — Dec 2020
- Led 5 housebuilding community service expeditions overseeing approximately 130 students per trip, resulting in the construction of more than 100 houses for an urban community, significantly enhancing living circumstances following the earthquakes and Huaycos.
- Facilitated community service tutoring initiatives with education-focused NGOs to educate low-income students during COVID-19 and tutored 5 children to improve their math and reading skills.
Consciencia.pe
Lima, Peru
May 2024 — Sep 2024
- Responsible for generating innovative strategies to increase sales through promotions.
- Performed, amongst marketing department, comprehensive market analysis to understand target audiences and trends.
- Managed social media accounts and campaigns, through implementing marketing plans for new products, and created content for promotional events on websites and social media profiles.
- Coordinated with the sales and costumer service department to develop collaborative approaches to address problems and seizing opportunities within the target audience and product market.
- By conducting thorough market research, I gained a detailed understanding of consumer needs and trends, while providing guidance and feedback to other working peers.
- Managed our social media presence, and directed programs to enhance our media recognition.
- Conducted interviews and assessed team productivity to evaluate market efficiency.